SBS is the proud winner of Gold at the 2013 Fresh awards, which recognizes excellence in national public relations campaigns.
Winning the ‘Business to Business’ category, our PR agency WPR was nominated for its success in positioning SBS as a key source of information regarding the use of sustainable building products.
The judges were impressed with the customer response to the sustained campaign of issued-based PR, based on a fabric first approach to construction. This successfully promoted both the resources available through SBS, and the knowledge and expertise of brands across the Travis Perkins Group.
"Key to our success was getting the whole SBS team involved in our campaign and developing a mindset where we automatically consider the PR value of everything we do," said Stephen Richardson, SBS Head of Marketing.