SBS/WPR picked up Gold at the Midlands CIPR awards in the "Corporate and Business Communications Campaign".
That's the second Gold PR award for WPR/SBS so far this Autumn, following our success at the 2013 Fresh awards in October.
This is what the judges said: "Repositioning the traditional role of the builder's merchant at a time that the construction industry and particularly housing is going through a difficult period required first class execution. Willoughby PR achieved this with good results for Travis Perkins Group's Sustainable Building Solutions, from a relatively modest budget for a task of this scale. The pre- and post-campaign research shows a remarkable increase in awareness created through the targeted technical articles, exhibition support, and group and staff newsletters".
SBS Head of Marketing, Stephen Richardson, said: "The positive findings of the UK house-builder survey we completed in 2013 were way above our expectations. Great PR massively raised awareness of SBS. Willoughby understood SBS’ unique position and managed to combine our messages with those of wider companies within the Group to produce an extraordinary and quantifiable outcome.”